Bill Holland built his first frame in 1976 because every frame he rode was over-engineered for his height and weight, making the ride stiff and harsh.
Bill learned his craft from the legendary Albert Eisentraut and then Holland Cycles produced steel frames for 20 years. He made his first titanium frame in 1992. The ExoGrid® and IsoGrid® frames were introduced in 2004 to offer the lightness of carbon with the added advantages of customization and durability.
His latest product innovation is the Holland HC Full Carbon, all custom, completely handcrafted bicycle frame made entirely in San Diego. The tube and lug construction allows us to design a frame with ride and handling characteristics specific for each rider.