Orbea began in The Basque Country region of northern Spain in 1840, making it the oldest active company in the bike industry. They didn't produce their first bicycles until 1920 however, and spent the first 80 years of their existence producing handguns. With increasing restrictions it became clear that the company needed to pivot, and with nearly a century of experience bending and joining steel tubes, baby carriages and bicycles were the next logical step. In 1969, a group of employees banded together to purchase the company and form co-op. Since then, Orbea has shifted its focus solely to bikes.

While racing and performance are central to Orbea's drive to produce better bikes, their innovations aren't limited to between the tape. Their MyO program is in a class of it's own with regard to customization from a production brand, allowing customers buying new bikes to choose their own paint schemes and doing all of the finishing work in-house in Spain. Parts kits can also be altered from stock, whether the the customer wants something as small as a power meter installed or as extensive as custom cockpit dimensions. For the more utilitarian rider, Orbea is leveraging e-bike technology to fill different transportation needs. Whether you need high-volume tires and all of the luggage for trekking or an urban cruiser light enough to carry upstairs to your apartment, Orbea have you covered.